Agencies have a way bigger budget and they can afford huge marketing campaigns. And you wonder how could you possibly compete with them?<\/p>\n

<\/p>\n

I’ve met Sally, not a long ago, a new owner of an 8-bed residence for senior assisted living. I could see right away that she has a great passion for helping seniors. But she seemed inexperienced with the business part of it. She would spend what I consider an insane amount of money to get her group home advertised on a little corner in the newspaper. But she had zero presence online.<\/p>\n

Most of us never look at the back commercial page of the newspaper. That same newspaper ends in the garbage after a couple of days.<\/p>\n

So Sally didn\u2019t make her phone ring and practically threw her money in the garbage.<\/p>\n

Because she was new in the business and her marketing budget was tight she needed an inexpensive way to let the majority know how great her group home is.<\/p>\n

So if you are like Sally, here is what you need to do first:<\/p>\n

1. Build Your Website<\/h1>\n

Even if your tenants aren’t present online, their families probably are. So if somebody heard about your group home, he will most likely try to find it on Google. You want to be there and be presentable.<\/p>\n

What does this mean?<\/h3>\n

I\u2019ve already talked about the importance of building your website<\/a>. So you better click<\/a> that link and make sure you process everything I said over there before you jump to something new.<\/p>\n

If you don\u2019t know anything about building a website, we can help<\/a>. And before you assume that is going to cost you a fortune, let me tell you something. You are investing in something that is practically going to last you forever. Printed ads cost a fortune and they end up in the garbage can. So, you better cut the budget for printed ads and invest in something that is going to serve you in the long run.<\/p>\n

Another thing I want to bring up is the content for your website. If you are too busy or writing is simply not your thing, look for a freelancer! You can find a bunch of amazing affordable content writers on freelancer websites. You need to look like an expert on your website, so don\u2019t underestimate the power of the words you put there.<\/p>\n