How Do I find clients for my group home or transitional living home?
Great question! After all, lead generation is the life blood of your housing business! Fortunately for you, expensive television advertisements and radio ads are not where you need to be advertising. So if that isn’t the area to be advertising, where is?
TARGET YOUR NICHE CLIENTS!
This blog and website is set up for people looking to learn how to create or start or buy a group home, care home, sober home, transitional living home, halfway home, ICF/MR home or any other type of home for a special-needs population. Once you have that figured out, it is time to start your marketing campaign to fill your beds with clients!
Give me an example of marketing for a group home for people with disabilities
Assuming you are marketing to this niche, let’s first think about where to find these individuals. Individuals with physical disabilities are often times in hospitals or specialty care facilities. Once you begin marketing to hospitals and specialty facilities, you learn that each floor has clients for you!
Yes, you may literally have a floor within the hospital for people with brain trauma issues, another floor for people with physical disabilities and concerns, another floor for people with mental related issues such as depression and anxiety and other floors for various other concerns.
Finding The Demand
Let’s now assume that you are passing out flyers to the case workers and social workers at the hospital and one of them calls you! YES! Your first potential set of interviews with clients. It turns out that they have a client who lost their job during the 2008 “great recession” and has not been able to secure stable work since then. As a result, they lost their home, were foreclosed on and eventually divorced their spouse. The end result of all of this was a severe depressionary state that set in and eventually resulted in the individual seeing a psychiatrist to help with the depression.
Does this story hit home? Do you know anyone who has experienced any of the above? Well guess what, not all people are able to overcome these obstacles, many of them need help and assistance. That is why they often times wind up in local hospitals and other locations to receive help. Once they are ready to leave, they typically need a transitional home or group home where they can live, which the hospital often times pays for with funds that they receive from the federal government…..DO YOU SEE WHERE YOU COME IN?
Build The Relationship and Close
Now that you have met the case worker or social worker, given them your card and thanked them, you interview the potential client. If the client needs a place to live —-BINGO! You now have secured your first client. Send an invoice to the hospital for $500, $600, $900, $1500 or whatever your rate is and go do it again! Once your transitional living home or care home for this particular special needs population is full; you will continue receiving phone calls from the social workers and you will need to secure a lease (or buy) your next property!
Because you have read www.grouphomeriches.com and you know what your profit and loss statements should look like; you realize that owning two care homes, group homes or transitional living homes is better than owning one! Now go and provide a quality and much-needed service for this element of society by setting up you next home….then sit back while the rents roll in and start living the life of your dreams.
Want more detail on how to market and advertise your special needs home? Read the free course on starting your income-generating group home and start your road to financial, spiritual and emotional wealth today!
If you are looking for additional information on how to start a group home, halfway home, transitional living home, sober home, foster home, ICF/MR home, DADS Home or other type of care home for people with disabilities; check out our free course on starting your very own income-generating group home by clicking here or going to www.grouphomeriches.com and clicking on the free wealth building course.